Planning school
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Planning school is based on the idea that strategy development and implementation, is explicit, rational and planned as a sequence of logical steps. Podcasting is a process whereby audio content is delivered over the Internet to iPods, MP3 players and computers, on demand. A podcast is a collection of files located at a feed address, which people can subscribe to by submitting the address to an aggregator. When new content becomes available it is automatically downloaded using an aggregator or feed reader which recognizes feed formats such as RSS (see below).
Definitions
According to the Marketing Communications by Fill (5th edition),
- Planning school. Is based on the idea that strategy development and implementation, is explicit, rational and planned as a sequence of logical steps. Podcasting is a process whereby audio content is delivered over the Internet to iPods, MP3 players and computers, on demand. A podcast is a collection of files located at a feed address, which people can subscribe to by submitting the address to an aggregator. When new content becomes available it is automatically downloaded using an aggregator or feed reader which recognizes feed formats such as RSS (see below).
