Process of adoption
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Process of adoption is the way in which individuals accept and use new products. The different stages in the adoption process are sequential and are characterized by the different factors that are involved at each stage.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Process of adoption. The way in which individuals accept and use new products. The different stages in the adoption process are sequential and are characterized by the different factors that are involved at each stage.
