Public relations

Public relations (PR) is a variety of programs designed to promote or protect a company's image or its individual products.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Public relations (PR). A variety of programs designed to promote or protect a company's image or its individual products.

According to the Marketing Communications by Fill (5th edition),

Public relations. A non-personal form of communication used by companies to build trust, goodwill, interest and ultimately relationships, with a range of stakeholders.