Recency planning
Revision as of 21:47, 14 July 2020 by QiratH (talk | contribs) (Created page with "Recency planning is a media planning concept that requires reaching as many consumers as possible in as many weeks as possible. ==Definitions== According to the Marketi...")
Recency planning is a media planning concept that requires reaching as many consumers as possible in as many weeks as possible.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Recency planning. A media planning concept that requires reaching as many consumers as possible in as many weeks as possible.
