Resellers
Resellers is people (organizations) who purchase goods and services from wholesalers, distributors or even direct from producers and manufacturers, and make these available to other organizations for resale or consumption.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Resellers. People (organizations) who purchase goods and services from wholesalers, distributors or even direct from producers and manufacturers, and make these available to other organizations for resale or consumption.