Rossiter–Percy grid
Revision as of 21:59, 14 July 2020 by QiratH (talk | contribs) (Created page with "Rossiter–Percy grid is an advertising framework developed as a response to the several perceived shortcomings of the FCB grid. ==Definitions== According to the Market...")
Rossiter–Percy grid is an advertising framework developed as a response to the several perceived shortcomings of the FCB grid.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Rossiter–Percy grid. An advertising framework developed as a response to the several perceived shortcomings of the FCB grid.
