Sensory storage
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Sensory storage is a stage in memory during which information is sensed for a split second, and if an impression has been made the information will be transferred to short-term.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Sensory storage. A stage in memory during which information is sensed for a split second, and if an impression has been made the information will be transferred to short-term.
