Stages theory
Revision as of 14:27, 15 July 2020 by EshwaN (talk | contribs) (Created page with "Stages theory is a view of the relationship continuum that holds that relationships can develop incrementally. ==Definitions== According to the Marketing Communications...")
Stages theory is a view of the relationship continuum that holds that relationships can develop incrementally.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Stages theory. A view of the relationship continuum that holds that relationships can develop incrementally.