States theory
Revision as of 14:52, 15 July 2020 by QiratH (talk | contribs) (Created page with "States theory is the belief that a relationship grows stronger or weaker as a result of a discrete event or specific set of circumstances, rather than move along a continu...")
States theory is the belief that a relationship grows stronger or weaker as a result of a discrete event or specific set of circumstances, rather than move along a continuum.
Definitions
According to the Marketing Communications by Fill (5th edition),
- States theory. The belief that a relationship grows stronger or weaker as a result of a discrete event or specific set of circumstances, rather than move along a continuum.
