Strong theory
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Strong theory is a belief that advertising works sequentially and that ads can persuade people to buy products by moving them forward to a purchase, stimulated by timely and suitable promotional messages.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Strong theory. A belief that advertising works sequentially and that ads can persuade people to buy products by moving them forward to a purchase, stimulated by timely and suitable promotional messages.
