Switching costs
Revision as of 14:56, 15 July 2020 by QiratH (talk | contribs) (Created page with "Switching costs is all the direct and indirect costs incurred by buyers when they change supplier. ==Definitions== According to the Marketing Communications by Fill (5t...")
Switching costs is all the direct and indirect costs incurred by buyers when they change supplier.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Switching costs. All the direct and indirect costs incurred by buyers when they change supplier.
