Visual school
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Visual school is one of two schools of thought about strategic identity management. The 'visual' school is concerned with design and operational aspects of the way an organization is presented, and the design.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Visual school. One of two schools of thought about strategic identity management. The 'visual' school is concerned with design and operational aspects of the way an organization is presented, and the design.
