Attractiveness scores
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Attractiveness scores (AS) is in a QSPM, the numerical value (rating) that indicates the relative attractiveness of each strategy given a single internal or external factor.
Definition
According to the Strategic Management by David and David (15th edition),
- Attractiveness scores (AS). In a QSPM, the numerical value (rating) that indicates the relative attractiveness of each strategy given a single internal or external factor.
