Competitive analysis

Competitive analysis is feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Competitive analysis. Feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets.

According to the BABOK Guide (3rd edition),

Competitive analysis. A structured assessment which captures the key characteristics of an industry to predict the long-term profitability prospects and to determine the practices of the most significant competitors.

According to the Strategic Management by David and David (15th edition),

Competitive analysis. The process of gathering and analyzing data about competitors and disseminating the data (intelligence) on a timely basis to who needs to know in order to gain and sustain a firm's competitive advantages.