External Factor Evaluation Matrix
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External Factor Evaluation Matrix (EFE Matrix) is a widely used strategic planning analytical tool designed to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information.
Definition
According to the Strategic Management by David and David (15th edition),
- External Factor Evaluation Matrix (EFE Matrix). A widely used strategic planning analytical tool designed to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information.
