Internal Factor Evaluation Matrix
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Internal Factor Evaluation Matrix (IFE Matrix) is a strategy-formulation tool that summarizes and evaluates a firm's major strengths and weaknesses in the functional areas of a business, and provides a basis for identifying and evaluating relationships among those areas.
Definition
According to the Strategic Management by David and David (15th edition),
- Internal Factor Evaluation Matrix (IFE Matrix). A strategy-formulation tool that summarizes and evaluates a firm's major strengths and weaknesses in the functional areas of a business, and provides a basis for identifying and evaluating relationships among those areas.
