Perceptual map

Perceptual map is a visual depiction of how customers position a product versus its competitors along identified factors.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Perceptual map. A visual depiction of how customers position a product versus its competitors along identified factors.

According to the Strategic Management by David and David (15th edition),

Perceptual map. Also called product-positioning map; a two-dimensional, four quadrant marketing tool designed to position a firm vs. its rival firms in a schematic diagram in order to better determine effective marketing strategies.