Test marketing

Test marketing is taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Test marketing. Taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched.

According to the Marketing Communications by Fill (5th edition),

Test marketing. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch.

According to the Strategic Management by David and David (15th edition),

Test marketing. An activity to determine ahead of time whether a certain product or service or selling approach will be cost effective; also used to forecast future sales of new products.