Vision statement

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Vision statement is a formal articulation of an organization's vision or mission.


Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Vision statement. A formal articulation of an organization's vision or mission.

According to Juran's Quality Handbook by Defeo (7th edition),

Vision statement (vision). A desired future state of the organization or enterprise. It should define the benefits that a customer, an employee, a shareholder, or society at large can expect from the organization.

According to the Strategic Management by David and David (15th edition),

Vision statement. A one sentence statement that answers the question, "What do we want to become?"

Related concepts

Related lectures