Vision statement

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Vision statement is a formal articulation of an organization's vision or mission.


Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Vision statement. A formal articulation of an organization's vision or mission.

According to Juran's Quality Handbook by Defeo (7th edition),

Vision statement (vision). A desired future state of the organization or enterprise. It should define the benefits that a customer, an employee, a shareholder, or society at large can expect from the organization.

According to the Strategic Management by David and David (15th edition),

Vision statement. Answers the question, "What do we want to become?"

Related concepts

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