Tagline
In the United States, a tagline (alternatively spelled tag line or, simply, tag; hereinafter, the Tag) is an area, field, or space for a text that serves to introduce some marketable to its potential customers. Often, the Tag refers to the tagline text; however, the text itself is more correctly known as a tagline slogan and, to indicate its wider usage, an intro copy.
Contents
Definitions
According to the CyBOK (version 1),
- Signature. A more current definition is indicator of compromise.
Terms
Geographic diversity
- Around the world, the Tag can be called:
- End line, endline, product endline, strap line, strapline, or product strapline in the United Kingdom.
- Baseline or product baseline in Belgium.
- Signature or product signature in France.
- Claim or product claim in Germany.
- Pay off, pay-off, or product pay-off in the Netherlands and Italy.
Terms for the content
- The following terms that are used for the content can also be used for the Tag:
- Tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content. At the same token, advertising slogan refers to a phenomenon that differs from the Tag.
- Intro copy, introduction copy, product intro copy, or other terms used to briefly introduce a marketable in various media, not necessarily in the Tags.
- Memory hook, product memory hook, and unique selling proposition (also known by its acronym, USP) are the Tag terms used in marketing.
Other terms
- In information technology, a tagline area or tagline field could also refer to the Tag.
Usage
Content
- Main wikipage: Product intro copy
- As a tagline text, the Tag is a reiterated phrase identified with a marketable.
HTML coding
- In web documents, the Tag is the metadata element that describes the webpage. An example of the HTML code could be,
<meta name="description" content="Intro copy goes here!"/>
- As a part of a web document, the Tag can be used by web browsers, web search engines, and/or other web services.
