Tying agreement

From CNM Wiki
Revision as of 04:18, 8 December 2020 by Gary (talk | contribs) (→‎Definition)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Tying agreement is an agreement in which producers of strong brands sell their products to dealers only if dealers purchase related products or services, such as other products in the brand line.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Tying agreement. Agreement in which producers of strong brands sell their products to dealers only if dealers purchase related products or services, such as other products in the brand line.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Tying_agreement&oldid=66864"