Customer relationship management system
A customer relationship management system (sometimes, spelled as customer-relationship management system; alternatively known as a CRM system, by its acronym, CRMS, or, simply, as customer relationship management or CRM; hereinafter, CRMS) is a system for customer relationship management (CRM). Usually, CRMS is built using customer relationship management software, with which CRMS shares its acronym.
Definitions
According to Managing Quality by Foster (6th edition),
- Customer-relationship management systems (CRMSs). Computerized systems for managing customer-related information.
