Attitude
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Attitude is an evaluative statement or judgment, either favorable or unfavorable, concerning objects, people, or events.
Components
- Cognitive component. That part of an attitude that's made up of the beliefs, opinions, knowledge, or information held by a person. In other words, the cognitive component is the opinion or belief segment of an attitude.
- Affective component. The emotional or feeling segment of an attitude.
- Behavioral component. The segment of an attitude that refers to an intention to behave in a certain way toward someone or something.
