Product lifecycle

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Product lifecycle (hereinafter, the Lifecycle) is the cycle through which market exchangeables tend to go through from their introduction to withdrawal or eventual demise.

  • Lifecycle. Important phases in the development of a system from initial concept through design, testing, use, maintenance, to retirement.

Related lectures

According to the Marketing Communications by Fill (5th edition),

Product lifecycle. The pathway a product assumes over its lifetime. There are said to be five main stages: development, introduction, growth, maturity and decline.