Attribution theory
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Attribution theory (hereinafter, the Theory) is a theory used to explain how we judge people differently depending on what meaning we attribute to a given behavior. This theory also attempts to determine whether an individual's behavior is internally or externally caused.
Factors Observation Interpretation Attribution Distinctiveness The individual behaves this way in other situations Low distinctiveness Internal The individual behaves differently in other situations High distinctiveness External Consensus Other people behave the same way in similar situations High consensus External Other people behave differently in similar situations Low consensus Internal Consistency The individual behaves this way consistently High consistency Internal The individual behaves this way rarely Low consistency External
Key concepts
- Fundamental attribution error. The tendency to underestimate the influence of external factors and overestimate the influence of internal factors when making judgments about the behavior of others.
- Self-serving bias. The tendency for individuals to attribute their own successes to internal factors while putting the blame for failures on external factors.