Sales driver

Personal selling (or face-to-face selling). Selling in which the salesperson personally makes a sale or tries to make a sale of a market exchangeable.
Sales promotion. The techniques to urge a potential customer to buy the market exchangeable. Most of techniques such as money off coupons, competitions, discount vouchers, free gifts, and/or point of sale items are designed to be used as a short-term tactic to boost sales. However, some techniques such as loyalty cards are suitable as a method of building long-term customer loyalty.
Advertising. The activity or profession of design, production, and commercial placement of advertisements.
Product publicity. The activity or profession of design and production of events in order to provoke the notice or attention by the media.
Channel partnership. Formal or informal partnership of at least two legal entities, one of which uses another one's channels in order to design, produce, or sell its marketables usually in exchange for some portion of the sales. This partnership usually incorporates a co-branding relationship.
Word-of-mouth marketing.

Nielsen Media Research's ranking

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