Attractiveness scores
Attractiveness scores (AS) is in a QSPM, the numerical value (rating) that indicates the relative attractiveness of each strategy given a single internal or external factor.
Definition
According to the Strategic Management by David and David (15th edition),
- Attractiveness scores (AS). In a QSPM, the numerical value (rating) that indicates the relative attractiveness of each strategy given a single internal or external factor.