Business-to-Consumer

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Business-to-Consumer (B2C) is the segment of electronic commerce whereby businesses utilize the Internet to solicit transactions from consumers, also known as e-tailing.

Definition

According to the Strategic Management by Parnell (4th edition),

Business-to-Consumer (B2C). The segment of electronic commerce whereby businesses utilize the Internet to solicit transactions from consumers, also known as e-tailing.
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