Competitive Profile Matrix

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Competitive Profile Matrix (CPM) is a widely used strategic planning analytical tool designed to identify a firm's major competitors and its particular strengths and weaknesses in relation to a sample firm's strategic position.

Definition

According to the Strategic Management by David and David (15th edition),

Competitive Profile Matrix (CPM). A widely used strategic planning analytical tool designed to identify a firm's major competitors and its particular strengths and weaknesses in relation to a sample firm's strategic position.
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