Consumerism

Consumerism is a popular name for the movement to help consumers solve their problems through collective action; an aspect of quality beyond mere technical specifications in which the expectations of the public are included.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Consumerism. A popular name for the movement to help consumers solve their problems through collective action; an aspect of quality beyond mere technical specifications in which the expectations of the public are included.