Customer-driven strategy

Customer-driven strategy is the strategy of an organization where every function is directed towards customer satisfaction. It goes beyond those functions, such as sales and marketing, that have traditionally had direct contact with the customer.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Customer-driven strategy. The strategy of an organization where every function is directed towards customer satisfaction. It goes beyond those functions, such as sales and marketing, that have traditionally had direct contact with the customer.