Emergent corporate strategy

Emergent corporate strategy is a strategy whose final objective is unclear and whose elements are developed during the course of its life, as it proceeds. See also Prescriptive corporate strategy.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Emergent corporate strategy. A strategy whose final objective is unclear and whose elements are developed during the course of its life, as it proceeds. See also Prescriptive corporate strategy.