Interorganizational conflict

Interorganizational conflict is refers to the disagreements and tensions that can arise between organizations. In particular, channel conflict can arise in distribution channels when one organization changes their role, scope or strategy.

Definitions

According to the Marketing Communications by Fill (5th edition),

Interorganizational conflict. Refers to the disagreements and tensions that can arise between organizations. In particular, channel conflict can arise in distribution channels when one organization changes their role, scope or strategy.