Low-Cost–Differentiation Strategy

Low-Cost–Differentiation Strategy is a generic business unit strategy in which a larger business unit maintains low costs while producing distinct products or services industrywide for a large market with a relatively inelastic demand.

Definition

According to the Strategic Management by Parnell (4th edition),

Low-Cost–Differentiation Strategy. A generic business unit strategy in which a larger business unit maintains low costs while producing distinct products or services industrywide for a large market with a relatively inelastic demand.