Marketing intelligence system

From CNM Wiki
Jump to: navigation, search

Marketing intelligence system is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Marketing intelligence system. A set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Marketing_intelligence_system&oldid=48468"