Matching

Matching is when an organization matches its internal strengths and weaknesses with its external opportunities and threats using, for example, the SWOT, SPACE, BCG, IE, or Grand Matrices.

Definition

According to the Strategic Management by David and David (15th edition),

Matching. When an organization matches its internal strengths and weaknesses with its external opportunities and threats using, for example, the SWOT, SPACE, BCG, IE, or Grand Matrices.