Matching stage

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Matching stage is stage 2 of the strategy-formulation framework that focuses upon generating feasible alternative strategies by aligning internal with external factors by utilizing five matrices: BCG, IE, SWOT, Grand, SPACE.

Definition

According to the Strategic Management by David and David (15th edition),

Matching stage. Stage 2 of the strategy-formulation framework that focuses upon generating feasible alternative strategies by aligning internal with external factors by utilizing five matrices: BCG, IE, SWOT, Grand, SPACE.
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