PIMS Program

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PIMS Program (Profit Impact of Market Strategy Program) is a database that contains quantitative and qualitative information on the performance of more than 5,000 business units.

Definition

According to the Strategic Management by Parnell (4th edition),

PIMS Program (Profit Impact of Market Strategy Program). A database that contains quantitative and qualitative information on the performance of more than 5,000 business units.

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