Perception
Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Perception. A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
According to Management by Robbins and Coulter (14th edition),
- Perception. A process by which we give meaning to our environment by organizing and interpreting sensory impressions.
According to Marketing Management by Keller and Kotler (15th edition),
- Perception. The process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.
According to the Marketing Communications by Fill (5th edition),
- Perception. The selection, organization and interpretation of stimuli, by individuals so that they can understand the world as they see it.
