Process perspective

Process perspective is a term related to IMC that assumes that a structural realignment of the communication disciplines within organizations, even to the point of collapsing all communications into a single department is necessary.

Definitions

According to the Marketing Communications by Fill (5th edition),

Process perspective. A term related to IMC that assumes that a structural realignment of the communication disciplines within organizations, even to the point of collapsing all communications into a single department is necessary.