Product lifecycle
Product lifecycle (hereinafter, the Lifecycle) is the cycle through which market exchangeables tend to go through from their introduction to withdrawal or eventual demise.
- Lifecycle. Important phases in the development of a system from initial concept through design, testing, use, maintenance, to retirement.
Related lectures
According to the Marketing Communications by Fill (5th edition),
- Product lifecycle. The pathway a product assumes over its lifetime. There are said to be five main stages: development, introduction, growth, maturity and decline.
