Pulsing

Pulsing is grouping marketing communications within a given period of time to provide more intensity or impact than could be obtained from spreading those same communications evenly throughout the year.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Pulsing. Grouping marketing communications within a given period of time to provide more intensity or impact than could be obtained from spreading those same communications evenly throughout the year.