Rational change strategy

Rational change strategy is a management technique to facilitate a firm adapting to new strategies/policies/situations, whereby employees/managers are given incentives to be supportive while at the same time are educated as to the need to change.

Definition

According to the Strategic Management by David and David (15th edition),

Rational change strategy. A management technique to facilitate a firm adapting to new strategies/policies/situations, whereby employees/managers are given incentives to be supportive while at the same time are educated as to the need to change.