Related diversification

From CNM Wiki
Jump to: navigation, search

Related diversification is when a firm acquires a new business whose value chain possesses competitively valuable crossbusiness strategic fits.

Definition

According to the Strategic Management by David and David (15th edition),

Related diversification. When a firm acquires a new business whose value chain possesses competitively valuable crossbusiness strategic fits.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Related_diversification&oldid=54070"