Reputation

Reputation is the strategic standing of the organization in the eyes of its customers and other stakeholders. It is the sum of customer knowledge developed about an organization over time, including its brands among many other factors.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Reputation. The strategic standing of the organization in the eyes of its customers and other stakeholders. It is the sum of customer knowledge developed about an organization over time, including its brands among many other factors.