Salability analysis

Salability analysis is a matrix tool used to depict the price willing to be borne, or the cost needed to deliver, a given feature of a product. It evaluates which features stimulate customers to be willing to buy the product and the price they are willing to pay.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Salability analysis. A matrix tool used to depict the price willing to be borne, or the cost needed to deliver, a given feature of a product. It evaluates which features stimulate customers to be willing to buy the product and the price they are willing to pay.