Social media post

Tips

Make your posts informative by giving "tips" and including links

The most appealing updates are ones that offer something! Don't disclose everything - this will increase the likelihood that followers will click. Post an interesting fact about the organization or upcoming event. If you're sharing a blog post or an article, create a status update that features the piece's most interesting fact or statement to stir follower curiosity and encourage click-throughs. Instead of copying and pasting a long URL into your post, use a link-shortener like Bit.ly to make your post brief and more likely to be shared

Keep your posts mobile-friendly

Use simple imagery that can easily be seen on mobile devices - anywhere from 50-70% of facebook users read posts on their phones. This means that when creating content, mobile users should be your first thought as opposed to being an afterthought.

All posts need to be engaging

Engage the audience with the posts, the more people are engaged with your content, the more people that will see your content. When posting consistently with our organization logo, the more people will develop a connection between the organization and the message being passed through message.

Develop a consistent tone

It is important that anyone posting on our Facebook page isn't harming our organization by posting information that does not match this organization's identity. Just because you find something amusing, doesn't mean that followers will. Make posts that are consistent to the organization's mission and vision.

Tell users what to expect

If you're posting a video or linking to a lengthy blog article, set the followers' expectations by telling them exactly how long it is so they know what to expect.

Time of day

Post when the audience is listening not just you are available. This will ensure more user engagement. However, do not always post at the same time of day. Followers that are on in the morning are going to be different than the followers that are on in the evening.

Optimize Your Content

Think about your target audience and adapt your content to them when posting. Remember, studies show that video is the most engaging type of content, while text updates come second, followed by links and photos.

Use Hashtags... Reasonably!

Yes, hashtags are very popular nowadays and everyone wants to use them – but come on, making one that #ismadeupoftwentywordsandhasnoactualrelevance won’t really help our organization. Instead, make one that will become a part of our brand and make people instantly think of you. Keep it short and precise.

Don’t Take it Too Far

Yes, our primary goal is to promote our organization`s mission and the services offered. However, don’t make every single post about that – be reasonable and remember that nobody likes to be pushed into doing something, or being overwhelmed with same old content every day.

Day of the week

Moods change by the day of the week:

• Mondays: Morale is low but optimistic.
• Tuesdays: People are at their lowest. The week feels as if it has still only started. People are also most susceptible to advertisements.
• Wednesday: The week is starting to look up. People are more motivated.
• Thursday: There is a light at the end of the tunnel. People are in good moods and like to be reminded of it.
• Friday: People are checked-out and looking to get out. They are easily distracted.
• Saturday: People are out enjoying their weekends.
• Sunday: People are optimistic and motivated about the next week.