Storyboards

Storyboards is an inexpensive way of simulating a 'rough' version of an intended advertisement. Pen-and-ink line drawings, animatics or cartoons and photoboards are some of the more common approaches.

Definitions

According to the Marketing Communications by Fill (5th edition),

Storyboards. An inexpensive way of simulating a 'rough' version of an intended advertisement. Pen-and-ink line drawings, animatics or cartoons and photoboards are some of the more common approaches.