Two-step flow of communication

Two-step flow of communication is a model which depicts information flowing via media channels to particular types of people (opinion leaders and opinion formers) to whom other members of a target audience refer for information and guidance.

Definitions

According to the Marketing Communications by Fill (5th edition),

Two-step flow of communication. A model which depicts information flowing via media channels to particular types of people (opinion leaders and opinion formers) to whom other members of a target audience refer for information and guidance.